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Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533425394349-T7CMQYY0QIEP10NMHKXZ/2.jpg Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533425396281-9MZ2V06HINSVOAEZQWSH/3.jpg Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533425396439-4HMUFQ4CG56QN5GTI0R3/4.jpg Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533425398489-GCDHK6ELKX87LGHZLW0P/5.jpg Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533425398569-6PAK0IKEZS3RSSEFT5CG/6.jpg Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533425400949-BF1Q4DUDH5FX5WSINP4F/7.jpg Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533426567631-7BJ1Y2LARHJQTVZMWUOT/Aug-03-2018+10-51-01.gif Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533426565236-YACNJ3BME7BQDDW6M8ZD/Aug-03-2018+10-51-42.gif Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533428088598-207Q8LI611FWV1IK8D69/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533428295889-SYVCID7XF7U6V7ZDPF2W/Aug-04-2018+17-14-01.gif Work - We live-tweeted in Italian. Given that the show took place in Italy, it was only fitting that some of the acting was in Italian. In Episode 8, we saw that the entire episode was in Italian so we crafted live-tweet copy in Italian and even prepared canned responses translated into Italian for fan engagement. https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533264545314-58X0US5NBTFFHQAH92J7/Screen+Shot+2018-08-02+at+7.48.12+PM.png Work - Pad of Paper We predicted a peak in fan conversation leading into the season finale. As a result, we heightened our community management efforts by responding to Trust fans with a personalized asset geared towards the show. Fans reacted positively by engaging back and even retweeting it on their personal pages for their friends to see. https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533264055095-OF5L32FE7ZMAACEXQN0M/Screen+Shot+2018-08-02+at+7.40.27+PM.png Work - Tax Day 2018 Money is major theme in the show so we wanted to talk about it on a day that's busiest for accountants - Tax Day. We live-tweeted #TaxDay, sharing fun reaction GIFs from the show that related to either doing (or avoiding) your taxes. In the tweet copy, we added in our own commentary about the conversation surrounding taxes. https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533263608126-UVDU4O7I0SNTGVKPIIOD/Screen+Shot+2018-08-02+at+7.32.19+PM.png Work - "If I had a dollar..." idiom We leveraged the popular phrase “If I had a dollar” on Twitter to seed Trust into over 100+ conversations of potential fans using these idioms while boasting about the new show and offering up crude financial advice through our unique tone of voice. https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533261183506-U5PFN60HZ72UQ4N2FCF6/characterposts_GettySr_Square_01_V4_KS.jpg Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533261181646-QUARLGEVHSC32IRW4R7Z/characterposts_Fletcher_Square_01_V6_AR.jpg Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1533261180730-7V73FLBIFWTDI3LLCZIR/characterposts_Gale_Square_01_V3_KS.jpg Work 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https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/1669586452135-ZQLXEKCB8XDZW6EVH0F0/Untitled.jpg Work https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/5be7b75b-8871-4e0a-b1e3-1970a0022045/Screen+Shot+2022-03-30+at+5.24.32+PM.png Work - Community Thank You Note To end the beta program and finally launch Luna in the United States, we created a fan appreciation post that connected with our audience. It also shows that we continue to put our community first. This post was our most engaged and shared on social in that quarter. https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/05d0fdd1-65fd-4673-a3f4-009c2edf459e/giphy-7.gif Work - Launching New Product Features One of our strategic pillars is to co-create with the community, which means that we do active listening to make the product better for the consumer. When they were looking for new features, we were excited to announce it to them. New features included Twitch integration, more devices you can play on, co-op couch play, and more! https://images.squarespace-cdn.com/content/v1/54ebefefe4b02904f4de461f/a2f66fbf-9e6f-4787-9d32-4b40aef3c2d8/272433922_967251867310705_6114431518839191562_n.jpg Work - Engagement Driven Prompts Asking curious questions drove engagement with our community. 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